Hiring a writer can save you time and money.
As a business owner or exec at a company, you bring your own special skill set to the table. It includes your personal strengths, training and experience. For some, that will include the ability to communicate clearly and concisely via the written word. However, for most, it does not. Many gifted workers would admit that writing is a tedious chore that eats into their time and depletes their energy. Think about your own experience. How many times have you sat before a blank computer screen, tasked with the responsibility to produce copy to be used in your company marketing or training? The blinking cursor appears to be mocking as you struggle to put on paper the thoughts swirling through your mind. You most likely were able to finally produce something - but at what cost? How long did it take you to write something satisfactorily? How much energy did it consume to produce the end product? What else could you have accomplished in the amount of time you struggled to write those few hundred words?
Outsourcing your writing needs frees you up to concentrate on the things you do best. You save time because a professional writer can produce the copy you require in less time than it would take you to do so and will usually produce a much higher grade product. You save money because, rather than wasting time struggling with a task for which you are ill-equipped you can focus on accomplishing the tasks for which you are uniquely suited.
Attention to Detail Matters!
If writing is not your forte and you struggle to put into words the ideas you have in your head, you are more likely to make spelling and/or grammatical errors as you write. Those mistakes do not go unnoticed by your co-workers or customers. While spelling may have little to nothing to do with successfully accomplishing the goal of your business, it can affect the way others perceive you and your business. A lack of attention in one area of your work may cause others to question if that same lack of attention to detail affects other areas as well. You want your clients to have the utmost confidence in your ability to provide excellent service or top quality products. In order to accomplish that, everything about your business needs to be as polished and professional as possible. For some, their first introduction to you is what they read in your marketing materials or on your website. That is why it needs to be well written.
The business person for whom writing is a hassle is already struggling just to get his or her ideas down in print. To have to go back over what they have written to ensure it is well written requires more time and more energy, thus costing them more time and money. A professional writer proofs their work and provides a finished product which reflects the quality the business owner wants to project.
Think Like a Client.
You live with your business day in and day out. You know your services and/or products as well as you know your own name. You can probably rattle off the benefits your products/services provide to your customers at a moment’s notice. But do you know how to think like your customer?
If you've been in business for any length of time you may have lost your perspective. You have been trained to think like a marketer who can promote your business. You know the jargon and the buzz words. You know the details that make you stand out from your competitors. While all of that is vitally important, if you can't think like a customer, you probably aren't communicating all of that relevant information in a way that means anything to them.
You know the jargon and the buzz words. You know the details that make you stand out from your competitors. While all of that is vitally important, if you can't think like a customer, you probably aren't communicating all of that relevant information in a way that means anything to them.
The writer will ask many of the same questions your clients would ask and then present the answers in a way your clients will understand and appreciate - in language they will easily comprehend, devoid of insiders jargon. The result is your copy is written more from a client’s perspective than from yours - answering the questions they are asking rather than providing details of little interest to them.
Writing is easy - if you don't care much about quality. Writing that is clear and concise is a much more difficult task. Unless the ability to write quality material is in your arsenal of skills, you should consider hiring a professional writing service to assist you and your business in achieving the success you seek.