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Our Random...and sometimes, not so Random Thoughts

We hope you find some of the following articles to be of some assistance to you in your personal or business life.

Protecting the Privacy of Your Customers

5/28/2013

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I received an email today from a local business with an invitation to one of their upcoming events. I have visited this establishment in the past and gave them my email address in order to receive updates, offers and other correspondence from them. However, when I opened the email, I noticed they had placed the email addresses of all their recipients in the “To…” line of the email – thus making all of those addresses visible to everyone who received the email.

This could present a problem in our private conscious society. Not everyone wants their email address accessible to just anybody. If there is only one unscrupulous person on that email list who decides to take advantage of these free addresses and begins to send unsolicited, or worse – SPAM, emails to those on the list, the business that made this list public may be held accountable.

One easy, no cost solution to this situation is as follows: Put your own address, or some other safe email address, in the “To…” line. Then place all of the other addresses in the “Bcc…” (or “Blind Copy”) line. The addresses in the “Bcc…” line are invisible to all other recipients, thus protecting everyone’s privacy.

Of course, if your business sends out a number of emails to your customers, you might want to check out emailing marketing services. (See http://email-marketing-service-review.toptenreviews.com/ for a comparison of several such services). Not only will these services help protect the privacy of your customers, but they also take care of other issues such as “opt out options” which is another important element that ought to be included in any of your email marketing if you want to steer clear of having your emails treated as SPAM.

For more marketing tips or assistance with any of your business writing needs, please contact the Mahan 9 Group at info.mahan9group.com



©2013 Michael C Mahan

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The Advantage of Web Presence in Advertising

3/25/2013

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Do you ever wonder what some ad executives are smoking these days? I watch certain commercials on TV and am left wondering, “Who in the world are these people targeting?” TV advertising is not inexpensive and I’m amazed that any business paying for such advertisement wastes their advertising dollars on mediocre to downright terrible commercials. For copyright reasons, among other legal issues, I’m not going to mention specific commercials in this blog but if you spend any time watching TV and you don’t fast forward through the commercials, you know what I’m talking about.

There is good news for companies that don’t want to waste their advertisement dollars on TV spots that are either lame or may be seen by a diminishing number of customers due to individuals fast forwarding through such ads. That news is that recent data indicates TV advertising is not as powerful as it once was. A recent article in Brandweek indicates that data as recent as 2010 indicates that “search and display advertising clearly outperforms more traditional media.” In that study, researchers discovered that 15 million dollars in media advertisement dispersed over online, print and TV resulted in more than twice the number of sales made as a result of people viewing some form of online advertisement verses TV advertisement.

This is truly great news for small businesses. Few can afford the dollars required to write, produce and film a commercial then pay for the airtime to have it play on TV. But most can afford advertising that appears on the internet. A successful marketing strategy today is going to invest resources in web development and social networking alongside internet marketing. A strong internet presence and the tools that make that presence known to the internet community is what is going to drive sales upward for today’s businesses.



(Originally published on this web site March 24, 2011)


©2011 Michael C Mahan

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    Author

    Chris has an opinion on just about everything - Just ask Lisa. And he's usually right - just ask him! (LOL)

    Lisa isn't the one who always has something to say, but when she does, it is usually worth taking a moment to listen.

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