I received an email today from a local business with an invitation to one of their upcoming events. I have visited this establishment in the past and gave them my email address in order to receive updates, offers and other correspondence from them. However, when I opened the email, I noticed they had placed the email addresses of all their recipients in the “To…” line of the email – thus making all of those addresses visible to everyone who received the email.
This could present a problem in our private conscious society. Not everyone wants their email address accessible to just anybody. If there is only one unscrupulous person on that email list who decides to take advantage of these free addresses and begins to send unsolicited, or worse – SPAM, emails to those on the list, the business that made this list public may be held accountable.
One easy, no cost solution to this situation is as follows: Put your own address, or some other safe email address, in the “To…” line. Then place all of the other addresses in the “Bcc…” (or “Blind Copy”) line. The addresses in the “Bcc…” line are invisible to all other recipients, thus protecting everyone’s privacy.
Of course, if your business sends out a number of emails to your customers, you might want to check out emailing marketing services. (See http://email-marketing-service-review.toptenreviews.com/ for a comparison of several such services). Not only will these services help protect the privacy of your customers, but they also take care of other issues such as “opt out options” which is another important element that ought to be included in any of your email marketing if you want to steer clear of having your emails treated as SPAM.
For more marketing tips or assistance with any of your business writing needs, please contact the Mahan 9 Group at info.mahan9group.com
This could present a problem in our private conscious society. Not everyone wants their email address accessible to just anybody. If there is only one unscrupulous person on that email list who decides to take advantage of these free addresses and begins to send unsolicited, or worse – SPAM, emails to those on the list, the business that made this list public may be held accountable.
One easy, no cost solution to this situation is as follows: Put your own address, or some other safe email address, in the “To…” line. Then place all of the other addresses in the “Bcc…” (or “Blind Copy”) line. The addresses in the “Bcc…” line are invisible to all other recipients, thus protecting everyone’s privacy.
Of course, if your business sends out a number of emails to your customers, you might want to check out emailing marketing services. (See http://email-marketing-service-review.toptenreviews.com/ for a comparison of several such services). Not only will these services help protect the privacy of your customers, but they also take care of other issues such as “opt out options” which is another important element that ought to be included in any of your email marketing if you want to steer clear of having your emails treated as SPAM.
For more marketing tips or assistance with any of your business writing needs, please contact the Mahan 9 Group at info.mahan9group.com
©2013 Michael C Mahan
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