Lisa's Professional Background
Communications professional with more than 20 years of experience. Recognized for establishing strategies and developing award-winning corporate and patient web sites. Results-focused and innovative problem solver with strong persuasive communication and client relationship management skills. Highly regarded for managing resources, timeframes and multiple priorities and for consistently exceeding ambitious business goals.
• Highly creative, accomplished E-Marketing manager with versatile skills, strong in areas of patient focused web initiatives and aaacompetitive intelligence studies.
• Effective leader offering creative solutions to complex problems.
• Proven track record of award-winning e-writing, producing, editing and launch.
• Strong personal and professional ethics, experienced and excellent under pressure.
• Highly creative, accomplished E-Marketing manager with versatile skills, strong in areas of patient focused web initiatives and aaacompetitive intelligence studies.
• Effective leader offering creative solutions to complex problems.
• Proven track record of award-winning e-writing, producing, editing and launch.
• Strong personal and professional ethics, experienced and excellent under pressure.
PROFESSIONAL EXPERIENCE
MAHAN 9 GROUP LLC, Warsaw, IN 2010 to Present
Founder & President
DEPUY ORTHOPAEDICS, INC., Warsaw, IN 1991 – 2010
E-Marketing Manager 2008 – 2010
Established strategy for corporate and patient-focused web initiatives based on primary and secondary research to meet marketing objectives. Designed and conducted primary and secondary research projects and competitive intelligence studies. Analyzed market dynamics and sales trends for management.
• Managed agency partners to develop and implement strategic electronic marketing media including web content, eCRM programs, search engine advertising and aaabanner advertising.
• Utilized web metrics to analyze effectiveness of electronic marketing campaigns realigning strategies to optimize assets.
• Collaborated with cross-franchise team to develop new corporate web.
Results and Recognition
• Web site visits increased by 41% for HipReplacement.com and 72% for KneeReplacement.com since launch in Oct 2009 of DTP National Advertising campaign.
• 2009 Redesigned HipReplacement.com website
- Named one of the top 5 healthcare websites by MM&M Awards.
- Won 2009 Gold Level Aster Award from Marketing Healthcare Today.
• 2008 Recipient of three awards for DePuyOrthopaedics.com: Toledo Chapter of the Association for Women in Communication Crystal Award of Excellence, Grand Award Winner Best Health Care Site and Gold Award Best Site iNova International Competition for Excellence in Corporate Web Sites.
Associate e-Marketing Manager 2000 – 2008
Assessed new product and business opportunities using internal data, external research, competitive intelligence, and clinical research information.
• Implemented Web projects for corporate web sites.
• Evaluated impact of web sites and site promotions based on site metrics.
• Recommended direct-to-consumer marketing strategies based on primary and secondary research.
• Managed and trained Internet Development Specialists.
• Managed search engine advertising accounts on Google, Yahoo, and MSN exceeding industry benchmark click-through-rate (CTR) of 0.1% with Google, Yahoo, and aaaMSN CTRs of 1.59%, 1.4%, and 8.0% respectively.
• Patient education website engagement increased with visitor time on site growing by 15% and page views per visit increasing by 25%.
• 2007 Standards of Leadership Award, Patient Activation Events Implementation.
• 2006 Johnson & Johnson James E. Burke Award.
• 2005 Standards of Leadership Award, DTC Campaigns.
Implementation and Support Specialist 1998 – 2000
• Provided on-site implementation and training for surgeon customers of the clinical outcomes system.
• Established integrated training plan and protocol, including development of training class and materials.
• Analyzed Medicare data to make recommendations to the sales force on use of value-added programs.
• Educated sales force and surgeon customers regarding patient education programs.
Sales Administration Manager 1996 – 1998
• Created and analyzed sales reports to provide recommendations to sales executives based on analysis.
• Established and implemented yearly sales contests.
• Administered sales compensation programs.
• Budgeted and implemented distributor instrument purchase programs.
Senior Market Rysesearch Analyst 1991 – 1996
• Designed and conducted primary and secondary research projects.
• Analyzed market and sales trends, product opportunities, and healthcare markets.
• Performed investigative searches utilizing on-line databases, internet resources, research materials, and interviewing techniques.
• Developed materials and presentations for in-house meetings, sales training, and sales meetings.
EDUCATION
BS, Indiana University, 1989
MAHAN 9 GROUP LLC, Warsaw, IN 2010 to Present
Founder & President
DEPUY ORTHOPAEDICS, INC., Warsaw, IN 1991 – 2010
E-Marketing Manager 2008 – 2010
Established strategy for corporate and patient-focused web initiatives based on primary and secondary research to meet marketing objectives. Designed and conducted primary and secondary research projects and competitive intelligence studies. Analyzed market dynamics and sales trends for management.
• Managed agency partners to develop and implement strategic electronic marketing media including web content, eCRM programs, search engine advertising and aaabanner advertising.
• Utilized web metrics to analyze effectiveness of electronic marketing campaigns realigning strategies to optimize assets.
• Collaborated with cross-franchise team to develop new corporate web.
Results and Recognition
• Web site visits increased by 41% for HipReplacement.com and 72% for KneeReplacement.com since launch in Oct 2009 of DTP National Advertising campaign.
• 2009 Redesigned HipReplacement.com website
- Named one of the top 5 healthcare websites by MM&M Awards.
- Won 2009 Gold Level Aster Award from Marketing Healthcare Today.
• 2008 Recipient of three awards for DePuyOrthopaedics.com: Toledo Chapter of the Association for Women in Communication Crystal Award of Excellence, Grand Award Winner Best Health Care Site and Gold Award Best Site iNova International Competition for Excellence in Corporate Web Sites.
Associate e-Marketing Manager 2000 – 2008
Assessed new product and business opportunities using internal data, external research, competitive intelligence, and clinical research information.
• Implemented Web projects for corporate web sites.
• Evaluated impact of web sites and site promotions based on site metrics.
• Recommended direct-to-consumer marketing strategies based on primary and secondary research.
• Managed and trained Internet Development Specialists.
• Managed search engine advertising accounts on Google, Yahoo, and MSN exceeding industry benchmark click-through-rate (CTR) of 0.1% with Google, Yahoo, and aaaMSN CTRs of 1.59%, 1.4%, and 8.0% respectively.
• Patient education website engagement increased with visitor time on site growing by 15% and page views per visit increasing by 25%.
• 2007 Standards of Leadership Award, Patient Activation Events Implementation.
• 2006 Johnson & Johnson James E. Burke Award.
• 2005 Standards of Leadership Award, DTC Campaigns.
Implementation and Support Specialist 1998 – 2000
• Provided on-site implementation and training for surgeon customers of the clinical outcomes system.
• Established integrated training plan and protocol, including development of training class and materials.
• Analyzed Medicare data to make recommendations to the sales force on use of value-added programs.
• Educated sales force and surgeon customers regarding patient education programs.
Sales Administration Manager 1996 – 1998
• Created and analyzed sales reports to provide recommendations to sales executives based on analysis.
• Established and implemented yearly sales contests.
• Administered sales compensation programs.
• Budgeted and implemented distributor instrument purchase programs.
Senior Market Rysesearch Analyst 1991 – 1996
• Designed and conducted primary and secondary research projects.
• Analyzed market and sales trends, product opportunities, and healthcare markets.
• Performed investigative searches utilizing on-line databases, internet resources, research materials, and interviewing techniques.
• Developed materials and presentations for in-house meetings, sales training, and sales meetings.
EDUCATION
BS, Indiana University, 1989